Business & Digital Marketing BSc(Hons)
Prepare yourself for a career in the fast-paced and ever-evolving world of business and digital marketing. Focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.
|Course Duration||2 years / 3 years|
Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.
- Be an active part of Gallos, our thriving student-led agency
- Work on live briefs, building your industry network
- Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
- Work with industry connected and research active staff
Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
As we follow the roadmap out of the pandemic, for the academic year 2021/22, the University expects to be able to deliver courses as they were designed. However, the institution must comply with any public health measures that are imposed by Government and may need to vary its delivery at short notice. Examples of amendments we have previously made to modules to comply with government guidance can be found here.
Visual Communication BA(Hons) (Online)
Get ahead in the vibrant, ever-evolving field of visual communications with this exciting online course. Working across moving image, graphic design...
Sustainable Festival Management BA(Hons)
Engage with the future of festivals as part of this new and cutting-edge course, created with the Eden Project. You’ll learn how to manage successful...
Sustainable Tourism Management BA(Hons)
Shape the tourist landscape of tomorrow on this innovative course, delivered in partnership with the Eden Project. Based in one of the UK’s top...
Business & Entrepreneurship BSc(Hons)
Join the business leaders and entrepreneurs of tomorrow. Develop an entrepreneurial mindset and hone the critical and practical skills you’ll need to...
Business & Management BSc(Hons)
Step into the world of business as a creative and future-proofed manager. You’ll gain critical business theory and management understanding while...
Creative Events Management BA(Hons)
Learn how to take a creative and innovative approach to designing and delivering events. With entrepreneurship and employability at its core, you’ll...