Marketing Communications BA(Hons)
With new technologies constantly emerging, always-on audiences, and businesses increasingly focused on environmental and cultural issues, the communications industry needs fresh thinking. This is your chance to become part of that change.
|Course Duration||3 years|
This course is new for entry year 2021
Seize this unique opportunity to study marketing communications in a dynamic, creative and agency-based environment. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you'll develop the skills, ideas and solutions to shape the industry's future.
- Develop campaigns in answer to real briefs set by our industry partners
- Manage the full process from strategy and planning to execution, working with Creative Advertising students
- Evaluate real-world case studies to understand why campaigns work and develop a deep knowledge of the discipline
- Gain experience of creative problem solving and strategic planning in teams and in a studio setting
- Have the chance to learn about exciting new areas of digital marketing like UX and games
- Have the opportunity to gain appropriate software skills used by the creative and related communications industries
Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
As we follow the roadmap out of the pandemic, for the academic year 2021/22, the University expects to be able to deliver courses as they were designed. However, the institution must comply with any public health measures that are imposed by Government and may need to vary its delivery at short notice. Examples of amendments we have previously made to modules to comply with government guidance can be found here.
Visual Communication BA(Hons) (Online)
Get ahead in the vibrant, ever-evolving field of visual communications with this exciting online course. Working across moving image, graphic design...
Creative Writing BA(Hons) (Online)
Whether you dream of penning novels, writing for games, creating compelling digital campaigns or writing award-winning screenplays, fast-track your...
Commercial Photography BA(Hons)
From creating photographs and films for high-end advertising and marketing campaigns to producing video content for cutting-edge advertorial, you’ll...
Business & Digital Marketing BSc(Hons)
Prepare yourself for a career in the fast-paced and ever-evolving world of business and digital marketing. Focused squarely on the future marketplace...
Fashion Marketing BA(Hons)
Become part of the exciting and ever- evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with...
Graphic Design BA(Hons)
With an emphasis on design thinking and crafting big ideas beautifully, this course is your springboard to a career in the creative industries. You’...
Creative Advertising BA(Hons)
Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a...